Build Your Brand For Good.
Google the word ‘sustainability’ and you’ll be greeted with over 4 billion search results. Google ‘sustainable companies’ and that number triples.
Is your company included?
Opportunities for businesses to do well from doing good are now endless.
Latest research reveals customers want brands that deliver value beyond profit. They want evidence they aren’t harming people or planet when purchasing from you.
Even better - that you’re solving a broader societal issue.
Communicate with purpose
Quality copywriting and content are the cornerstone of any marketing or brand plan.
Authentically communicating your contribution to sustainability (whether social or environmental) is now a key driver of commercial growth and reputation management.
Failing to get this right can be the difference between acquiring a raving new fan, being ghosted or worse.
What is sustainability copywriting?
Traditionally, the objective of copywriting has been to persuade customers to purchase your products or services. Good copywriters understand your customers quickly, work to deadlines and deliver work to influence behaviour.
Sustainability copywriting still features these elements, but takes matters a step further.
Through an efficient and insightful briefing process, it builds an emotional connection to your brand. It does this without over (or under) stating your sustainability credentials, honouring your unique brand voice. The same methods are applied to content creation.
The benefits
You’ll cut through the noise, attract new customers, drive sales and reduce costs. You’ll also protect your reputation and differentiate your brand from your competition. Your sustainability commitment will also grow trees, educate, improve health and protect our oceans.
It’s a win win.
To deliver this service, you need experienced professionals who take a holistic approach to understanding your business and your objectives.
If you’re a purpose-driven company, B Corp, not for profit or even at the start of your sustainability journey - you can benefit from our unique approach.